In order to woo tourists, Rajasthan all set to promote wellness tourism

In order to draw the attention of tourists from states like Kerala and Uttarakhand, the Rajasthan tourism department is ready to make an agreement at Jodhpur in relation to the promotion of wellness tourism with Dr. Sarvepalli and Radhakrishnan Rajasthan Ayurveda University. The department is also making efforts to coordinate with institutes like the National Ayurveda Institute of Jaipur to make use of their critical learning for setting a template for others so that they can follow can improve themselves.

The Chief Minister made a proposal in the 2021-22 Budget announcements to construct an ‘International Centre of Excellence in Panchkkarm’ at Dr. Sarvepalli Radhakrishnan Rajasthan Ayurveda University along with medical tourism centers on PP mode.

Rajasthan for a long period of time takes pride in possessing an ayurvedic tradition, which in turn can be an attractive tourism resource. Prof Pawan Kumar Godatwar, Dean Research and Head of the Department of Roga Nidana, National Institute of Ayurveda, at the FICCI-Rajasthan event stated that Prakriti analysis can be reshaped into tourism packages that take almost 45 minutes. “National Institute of Ayurveda, Jaipur is a national hub for Prakriti analysis. Customized packages can be made incorporating these ‘prehabilitation’ packages along with culinary packages. NIA would be happy to partner with the department of tourism”.

In relation to the mechanism for the PPP model in order to promote wellness tourism, a senior government official exclaimed that the details shall be made public once they start engaging themselves with the ayurvedic institutes. The presence of the private sectors holds a great importance as they would be the ones who would manipulate the section.